{"product_id":"a-neuroscientist-a-flavor-chemist-a-chef-and-a-distiller-walk-into-a-room-science-and-techniques-behind-unforgettable-flavor-combinations","title":"A Neuroscientist, a Flavor Chemist, a Chef, and a Distiller Walk Into a Room: Science and Techniques Behind Unforgettable Flavor Combinations ($5,300)","description":"\u003cp\u003eTo sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.\u003c\/p\u003e\n\u003cp\u003eOur purpose is to illuminate how chemistry and culinary technique come together to express flavor memory—and how that translation becomes boundary-pushing experiences through the presenters’ work across leading F\u0026amp;B programs—including Sip \u0026amp; Guzzle, Alinea, Eleven Madison Park, Death \u0026amp; Co., and Noma—as well as in the James Beard–nominated book Flavorama. The discussion brings together perspectives from neuroscience and flavor chemistry—led by PhD scientists—alongside culinary practice to explore how the brain processes taste, perception, and the emotional resonance of eating and drinking.\u003c\/p\u003e\n\u003cp\u003eWe address the industry’s need to connect emotional resonance with practical, repeatable methods behind the world’s most transportive plates and beverages. We don’t engineer nostalgia in a lab; we shape it through a personal lens—using sourcing, sensory analysis, and technique, guided by flavor affinity and seasonality—to unlock shared human memory.\u003c\/p\u003e\n\u003cp\u003eWe’ll move through the full arc of this process—starting with the emotive ingredients we choose, the techniques that unlock their magic and flavor potential, the chemistry that governs their expression, and the neuroscience that explains why certain choices resonate so deeply—giving attendees tools they can immediately apply in their own programs.\u003c\/p\u003e\n\u003cp\u003eAttendees will leave with a rich framework for building evocative beverages and the confidence to pursue unique, ingredient-led flavor development that resonates emotionally with their guests.\u003c\/p\u003e\n\u003cp\u003eSpeakers:\u003cbr\u003eLeslie Merinoff Kwasnieski\u003cbr\u003eDr. Arielle Johnson\u003cbr\u003eMike Bagale\u003cbr\u003eAlfredo Fontanini MD, PhD\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLogistics \u0026amp; Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSeminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.\u003c\/p\u003e\n\u003cp\u003eSeminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.\u003c\/p\u003e\n\u003cp\u003eFollowing May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSeminar Sponsorships - Annual Education Underwriting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.\u003c\/p\u003e\n\u003cp\u003eTo sponsor this seminar, choose one of our \u003ca href=\"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/collections\/education-underwriting-year-round\"\u003eAnnual Education Underwriting\u003c\/a\u003e levels and add it to your cart. To sponsor just 1 seminar, we recommend the \u003ca href=\"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/products\/education-sponsor-level-1\"\u003eBuilder Level\u003c\/a\u003e. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our \u003ca href=\"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/products\/education-sponsor-level-1-copy\"\u003eMentor Level\u003c\/a\u003e, \u003ca href=\"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/products\/education-sponsor-level-3\"\u003eInnovator Level\u003c\/a\u003e, or \u003ca href=\"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/products\/education-sponsor-level-4\"\u003eLeader Level\u003c\/a\u003e opportunities.\u003c\/p\u003e","brand":"Tales of the Cocktail Foundation","offers":[{"title":"Default Title","offer_id":43140098064445,"sku":null,"price":5300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/3657\/9886\/files\/4.png?v=1745510255","url":"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/products\/a-neuroscientist-a-flavor-chemist-a-chef-and-a-distiller-walk-into-a-room-science-and-techniques-behind-unforgettable-flavor-combinations","provider":"Tales of the Cocktail Foundation","version":"1.0","type":"link"}