{"product_id":"loteria-tasting-misunderstood-mexican-spirits","title":"Lotería Tasting: Misunderstood Mexican Spirits ($5,300)","description":"\u003cp\u003eTo sponsor this seminar, choose one of our \u003ca href=\"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/collections\/education-underwriting-year-round\"\u003eAnnual Education Underwriting\u003c\/a\u003e levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINSPIRE YOUR PEERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSeminar Date\/Time: TBD\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eJoin us for a fun, interactive, and educational seminar where we’ll shine a spotlight on Mexico’s lesser-known but equally captivating spirits. This blind tasting session invites you to explore the unique world of Sotol, Bacanora, Raicilla, Pox, Comiteco, and Charanda, —spirits that deserve just as much recognition as Mezcal and Tequila.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDuring this engaging seminar, participants will test their tasting skills in a game of Mexican Lotería (bingo) while sampling eight different Mexican distillates. The challenge? Guess the correct spirit before learning about its origins and production process. You’ll hone your sensory skills, develop a deeper appreciation for these spirits, and enjoy lively discussions with the makers themselves—true industry legends who’ll reveal the cultural heritage and craftsmanship behind every sip.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAt the end of the session, we’ll crown the top three teams with the most accurate guesses, and you’ll leave with a newfound knowledge of Mexican spirits and a personal connection to the people who make them.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThis seminar is the perfect opportunity to elevate your tasting abilities, deepen your understanding of Mexican distilling traditions, and celebrate the unsung heroes behind these incredible spirits—all while having a blast!\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eModerator:  \u003cmeta charset=\"utf-8\"\u003eRicardo Pico\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":12801,\"3\":{\"1\":0},\"12\":0,\"15\":\"Arial\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"EXCLUSIVE TASTING SEMINAR: $3,000\\n\\nSeminar date\/time: TBD\\n\\nSeminar description: \\n\\nTasting spirits blind allows us to move beyond fancy labels, ornate packaging, clever marketing, and expectations linked to a specific brand name. Instead, we rely solely on our organoleptic faculties to provide us with our impressions of a spirit. Join Jesse Estes of Tequila Ocho and Iván Saldaña of Casa Lumbre as they explore the exponential diversity of flavors created by the majestic agave plant, the terroir in which they were grown, and the wide variety of production methods used in crafting agave spirits. The seminar will conclude with a blind tasting of some special and unique agave distillates.  \\n\\nModerator: Jesse Estes\\n\\nPanelists: Iván Saldaña\\n\\nA 10% deposit in the amount of $300 will be due in order to secure your Education sponsorship. Tales of the Cocktail Foundation will follow up for the remaining balance due.\\n\\nExclusive Tasting sponsorship includes:\\n1 Sponsor Credential\\nListed on TOTC2022 agenda\\nSignage\\nIncluded in SM promo of seminar type\\nPotential product served in tasting\\nMention in Lineup Newsletter(s)\\nPre-event\\nDuring event\\n\\n\"}'\u003ePanelists: \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eMiriam Paola Pacheco and \u003cmeta charset=\"utf-8\"\u003eSalvador Guzmán\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-sheets-userformat='{\"2\":12801,\"3\":{\"1\":0},\"12\":0,\"15\":\"Arial\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"EXCLUSIVE TASTING SEMINAR: $3,000\\n\\nSeminar date\/time: TBD\\n\\nSeminar description: \\n\\nTasting spirits blind allows us to move beyond fancy labels, ornate packaging, clever marketing, and expectations linked to a specific brand name. Instead, we rely solely on our organoleptic faculties to provide us with our impressions of a spirit. Join Jesse Estes of Tequila Ocho and Iván Saldaña of Casa Lumbre as they explore the exponential diversity of flavors created by the majestic agave plant, the terroir in which they were grown, and the wide variety of production methods used in crafting agave spirits. The seminar will conclude with a blind tasting of some special and unique agave distillates.  \\n\\nModerator: Jesse Estes\\n\\nPanelists: Iván Saldaña\\n\\nA 10% deposit in the amount of $300 will be due in order to secure your Education sponsorship. Tales of the Cocktail Foundation will follow up for the remaining balance due.\\n\\nExclusive Tasting sponsorship includes:\\n1 Sponsor Credential\\nListed on TOTC2022 agenda\\nSignage\\nIncluded in SM promo of seminar type\\nPotential product served in tasting\\nMention in Lineup Newsletter(s)\\nPre-event\\nDuring event\\n\\n\"}'\u003e\u003c\/span\u003e\u003cspan data-sheets-userformat='{\"2\":12801,\"3\":{\"1\":0},\"12\":0,\"15\":\"Arial\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"EXCLUSIVE TASTING SEMINAR: $3,000\\n\\nSeminar date\/time: TBD\\n\\nSeminar description: \\n\\nTasting spirits blind allows us to move beyond fancy labels, ornate packaging, clever marketing, and expectations linked to a specific brand name. Instead, we rely solely on our organoleptic faculties to provide us with our impressions of a spirit. Join Jesse Estes of Tequila Ocho and Iván Saldaña of Casa Lumbre as they explore the exponential diversity of flavors created by the majestic agave plant, the terroir in which they were grown, and the wide variety of production methods used in crafting agave spirits. The seminar will conclude with a blind tasting of some special and unique agave distillates.  \\n\\nModerator: Jesse Estes\\n\\nPanelists: Iván Saldaña\\n\\nA 10% deposit in the amount of $300 will be due in order to secure your Education sponsorship. Tales of the Cocktail Foundation will follow up for the remaining balance due.\\n\\nExclusive Tasting sponsorship includes:\\n1 Sponsor Credential\\nListed on TOTC2022 agenda\\nSignage\\nIncluded in SM promo of seminar type\\nPotential product served in tasting\\nMention in Lineup Newsletter(s)\\nPre-event\\nDuring event\\n\\n\"}'\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-userformat='{\"2\":12801,\"3\":{\"1\":0},\"12\":0,\"15\":\"Arial\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"EXCLUSIVE TASTING SEMINAR: $3,000\\n\\nSeminar date\/time: TBD\\n\\nSeminar description: \\n\\nTasting spirits blind allows us to move beyond fancy labels, ornate packaging, clever marketing, and expectations linked to a specific brand name. Instead, we rely solely on our organoleptic faculties to provide us with our impressions of a spirit. Join Jesse Estes of Tequila Ocho and Iván Saldaña of Casa Lumbre as they explore the exponential diversity of flavors created by the majestic agave plant, the terroir in which they were grown, and the wide variety of production methods used in crafting agave spirits. The seminar will conclude with a blind tasting of some special and unique agave distillates.  \\n\\nModerator: Jesse Estes\\n\\nPanelists: Iván Saldaña\\n\\nA 10% deposit in the amount of $300 will be due in order to secure your Education sponsorship. Tales of the Cocktail Foundation will follow up for the remaining balance due.\\n\\nExclusive Tasting sponsorship includes:\\n1 Sponsor Credential\\nListed on TOTC2022 agenda\\nSignage\\nIncluded in SM promo of seminar type\\nPotential product served in tasting\\nMention in Lineup Newsletter(s)\\nPre-event\\nDuring event\\n\\n\"}'\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-userformat='{\"2\":12801,\"3\":{\"1\":0},\"12\":0,\"15\":\"Arial\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"EXCLUSIVE TASTING SEMINAR: $3,000\\n\\nSeminar date\/time: TBD\\n\\nSeminar description: \\n\\nTasting spirits blind allows us to move beyond fancy labels, ornate packaging, clever marketing, and expectations linked to a specific brand name. Instead, we rely solely on our organoleptic faculties to provide us with our impressions of a spirit. Join Jesse Estes of Tequila Ocho and Iván Saldaña of Casa Lumbre as they explore the exponential diversity of flavors created by the majestic agave plant, the terroir in which they were grown, and the wide variety of production methods used in crafting agave spirits. The seminar will conclude with a blind tasting of some special and unique agave distillates.  \\n\\nModerator: Jesse Estes\\n\\nPanelists: Iván Saldaña\\n\\nA 10% deposit in the amount of $300 will be due in order to secure your Education sponsorship. Tales of the Cocktail Foundation will follow up for the remaining balance due.\\n\\nExclusive Tasting sponsorship includes:\\n1 Sponsor Credential\\nListed on TOTC2022 agenda\\nSignage\\nIncluded in SM promo of seminar type\\nPotential product served in tasting\\nMention in Lineup Newsletter(s)\\nPre-event\\nDuring event\\n\\n\"}'\u003eLogistics \u0026amp; Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":12801,\"3\":{\"1\":0},\"12\":0,\"15\":\"Arial\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"EXCLUSIVE TASTING SEMINAR: $3,000\\n\\nSeminar date\/time: TBD\\n\\nSeminar description: \\n\\nTasting spirits blind allows us to move beyond fancy labels, ornate packaging, clever marketing, and expectations linked to a specific brand name. Instead, we rely solely on our organoleptic faculties to provide us with our impressions of a spirit. Join Jesse Estes of Tequila Ocho and Iván Saldaña of Casa Lumbre as they explore the exponential diversity of flavors created by the majestic agave plant, the terroir in which they were grown, and the wide variety of production methods used in crafting agave spirits. The seminar will conclude with a blind tasting of some special and unique agave distillates.  \\n\\nModerator: Jesse Estes\\n\\nPanelists: Iván Saldaña\\n\\nA 10% deposit in the amount of $300 will be due in order to secure your Education sponsorship. Tales of the Cocktail Foundation will follow up for the remaining balance due.\\n\\nExclusive Tasting sponsorship includes:\\n1 Sponsor Credential\\nListed on TOTC2022 agenda\\nSignage\\nIncluded in SM promo of seminar type\\nPotential product served in tasting\\nMention in Lineup Newsletter(s)\\nPre-event\\nDuring event\\n\\n\"}'\u003eSeminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":12801,\"3\":{\"1\":0},\"12\":0,\"15\":\"Arial\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"EXCLUSIVE TASTING SEMINAR: $3,000\\n\\nSeminar date\/time: TBD\\n\\nSeminar description: \\n\\nTasting spirits blind allows us to move beyond fancy labels, ornate packaging, clever marketing, and expectations linked to a specific brand name. Instead, we rely solely on our organoleptic faculties to provide us with our impressions of a spirit. Join Jesse Estes of Tequila Ocho and Iván Saldaña of Casa Lumbre as they explore the exponential diversity of flavors created by the majestic agave plant, the terroir in which they were grown, and the wide variety of production methods used in crafting agave spirits. The seminar will conclude with a blind tasting of some special and unique agave distillates.  \\n\\nModerator: Jesse Estes\\n\\nPanelists: Iván Saldaña\\n\\nA 10% deposit in the amount of $300 will be due in order to secure your Education sponsorship. Tales of the Cocktail Foundation will follow up for the remaining balance due.\\n\\nExclusive Tasting sponsorship includes:\\n1 Sponsor Credential\\nListed on TOTC2022 agenda\\nSignage\\nIncluded in SM promo of seminar type\\nPotential product served in tasting\\nMention in Lineup Newsletter(s)\\nPre-event\\nDuring event\\n\\n\"}'\u003e\u003cspan class=\"JsGRdQ\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003e \u003c\/strong\u003eSeminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFollowing May 19th, 2025, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-userformat='{\"2\":12801,\"3\":{\"1\":0},\"12\":0,\"15\":\"Arial\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"EXCLUSIVE TASTING SEMINAR: $3,000\\n\\nSeminar date\/time: TBD\\n\\nSeminar description: \\n\\nTasting spirits blind allows us to move beyond fancy labels, ornate packaging, clever marketing, and expectations linked to a specific brand name. Instead, we rely solely on our organoleptic faculties to provide us with our impressions of a spirit. Join Jesse Estes of Tequila Ocho and Iván Saldaña of Casa Lumbre as they explore the exponential diversity of flavors created by the majestic agave plant, the terroir in which they were grown, and the wide variety of production methods used in crafting agave spirits. The seminar will conclude with a blind tasting of some special and unique agave distillates.  \\n\\nModerator: Jesse Estes\\n\\nPanelists: Iván Saldaña\\n\\nA 10% deposit in the amount of $300 will be due in order to secure your Education sponsorship. Tales of the Cocktail Foundation will follow up for the remaining balance due.\\n\\nExclusive Tasting sponsorship includes:\\n1 Sponsor Credential\\nListed on TOTC2022 agenda\\nSignage\\nIncluded in SM promo of seminar type\\nPotential product served in tasting\\nMention in Lineup Newsletter(s)\\nPre-event\\nDuring event\\n\\n\"}'\u003eSeminar Sponsorships - Annual Education Underwriting \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":12801,\"3\":{\"1\":0},\"12\":0,\"15\":\"Arial\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"EXCLUSIVE TASTING SEMINAR: $3,000\\n\\nSeminar date\/time: TBD\\n\\nSeminar description: \\n\\nTasting spirits blind allows us to move beyond fancy labels, ornate packaging, clever marketing, and expectations linked to a specific brand name. Instead, we rely solely on our organoleptic faculties to provide us with our impressions of a spirit. Join Jesse Estes of Tequila Ocho and Iván Saldaña of Casa Lumbre as they explore the exponential diversity of flavors created by the majestic agave plant, the terroir in which they were grown, and the wide variety of production methods used in crafting agave spirits. The seminar will conclude with a blind tasting of some special and unique agave distillates.  \\n\\nModerator: Jesse Estes\\n\\nPanelists: Iván Saldaña\\n\\nA 10% deposit in the amount of $300 will be due in order to secure your Education sponsorship. Tales of the Cocktail Foundation will follow up for the remaining balance due.\\n\\nExclusive Tasting sponsorship includes:\\n1 Sponsor Credential\\nListed on TOTC2022 agenda\\nSignage\\nIncluded in SM promo of seminar type\\nPotential product served in tasting\\nMention in Lineup Newsletter(s)\\nPre-event\\nDuring event\\n\\n\"}'\u003eThe new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":12801,\"3\":{\"1\":0},\"12\":0,\"15\":\"Arial\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"EXCLUSIVE TASTING SEMINAR: $3,000\\n\\nSeminar date\/time: TBD\\n\\nSeminar description: \\n\\nTasting spirits blind allows us to move beyond fancy labels, ornate packaging, clever marketing, and expectations linked to a specific brand name. Instead, we rely solely on our organoleptic faculties to provide us with our impressions of a spirit. Join Jesse Estes of Tequila Ocho and Iván Saldaña of Casa Lumbre as they explore the exponential diversity of flavors created by the majestic agave plant, the terroir in which they were grown, and the wide variety of production methods used in crafting agave spirits. The seminar will conclude with a blind tasting of some special and unique agave distillates.  \\n\\nModerator: Jesse Estes\\n\\nPanelists: Iván Saldaña\\n\\nA 10% deposit in the amount of $300 will be due in order to secure your Education sponsorship. Tales of the Cocktail Foundation will follow up for the remaining balance due.\\n\\nExclusive Tasting sponsorship includes:\\n1 Sponsor Credential\\nListed on TOTC2022 agenda\\nSignage\\nIncluded in SM promo of seminar type\\nPotential product served in tasting\\nMention in Lineup Newsletter(s)\\nPre-event\\nDuring event\\n\\n\"}'\u003eTo sponsor this seminar, \u003cmeta charset=\"utf-8\"\u003echoose one of our \u003ca href=\"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/collections\/education-underwriting-year-round\"\u003eAnnual Education Underwriting\u003c\/a\u003e levels and add it to your cart. To sponsor just 1 seminar, we recommend the \u003ca href=\"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/products\/education-sponsor-level-1\"\u003eBuilder Level\u003c\/a\u003e. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our \u003ca href=\"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/products\/education-sponsor-level-1-copy\"\u003eMentor Level\u003c\/a\u003e, \u003ca href=\"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/products\/education-sponsor-level-3\"\u003eInnovator Level\u003c\/a\u003e, or \u003ca href=\"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/products\/education-sponsor-level-4\"\u003eLeader Level \u003c\/a\u003eopportunities. \u003c\/span\u003e\u003c\/p\u003e","brand":"Tales of the Cocktail Foundation","offers":[{"title":"Default Title","offer_id":42247210139709,"sku":"Lotería Tasting: Misunderstood Mexican Spirits","price":5565.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/3657\/9886\/files\/4.png?v=1745510255","url":"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/products\/loteria-tasting-misunderstood-mexican-spirits","provider":"Tales of the Cocktail Foundation","version":"1.0","type":"link"}