{"product_id":"the-psychology-behind-todays-hospitality-industry-trends","title":"The Psychology Behind Today's Hospitality Industry Trends ($5,300)","description":"\u003cp\u003eTo sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.\u003c\/p\u003e\n\u003cp\u003eThis seminar will explore influential shifts in modern hospitality (e.g., ritualized and experiential drinking, GLP-1-influenced consumption patterns, functional drinking and low\/no-ABV offerings, menu design, artificial intelligence, and employee wellbeing) through the lens of \"Jazzey,\" a barhopping behavioral scientist. Drawing on extensive international bar observations and professional expertise in health psychology, I will present consumer data and real-world examples in an engaging, story-driven format. I want people who work in the hospitality industry to understand the significance of and science behind these trends, not just what they are. I hope to leave attendees with: 1) a behavioral science-informed map of 2026 drinking trends 2) strategies for creating meaningful, memorable cocktail experiences 3) menu design ideas that improve sales and guest experience 4) employee wellness considerations to boost morale and retention.\u003c\/p\u003e\n\u003cp\u003eSpeaker:\u003cbr\u003eDr. Jasmyn Sanders, PhD\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLogistics \u0026amp; Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSeminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.\u003c\/p\u003e\n\u003cp\u003eSeminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.\u003c\/p\u003e\n\u003cp\u003eFollowing May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSeminar Sponsorships - Annual Education Underwriting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.\u003c\/p\u003e\n\u003cp\u003eTo sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.\u003c\/p\u003e","brand":"Tales of the Cocktail Foundation","offers":[{"title":"Default Title","offer_id":43141217648701,"sku":null,"price":5300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/3657\/9886\/files\/4.png?v=1745510255","url":"https:\/\/tales-of-the-cocktail-foundation.myshopify.com\/products\/the-psychology-behind-todays-hospitality-industry-trends","provider":"Tales of the Cocktail Foundation","version":"1.0","type":"link"}