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      <image:title>Carrollton Tasting Room (Sponsorship fee: $6,890.00)</image:title>
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      <image:title>Lakeview Tasting Room (Sponsorship Fee: $5,380.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/night-event</loc>
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      <image:title>All Day Event  (Sponsorship Fee: $9,205.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/small-day-event</loc>
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      <image:title>Small Day Event (Sponsorship Fee: $7,065.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/happy-hour</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:title>Happy Hour (Sponsorship Fee: $1,445.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/happy-hour-last-call</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:title>Last Call (Sponsorship Fee: $825)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/guest-shift-1</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:title>Spirited Dining (Sponsorship Fee: $2,575.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/brand-education-baronne</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0022/3657/9886/files/Don_Julio_The_Don_s_Table_Jaron_Quach_General_017.jpg?v=1767828988</image:loc>
      <image:title>Brand Education (Sponsorship fee: $6,470.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/daily-run</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:title>Daily Group Run (Sponsorship Fee: $2,060.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/brand-hosted-fitness-activity</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
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      <image:title>Brand Activated Fitness (Sponsorship fee: $2,060.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/no-low-bar</loc>
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      <image:title>No &amp; Low Bar (Sponsorship Fee: $3,870.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/grab-geaux</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:title>Grab &amp; Geaux (Sponsorship Fee: $4,030.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/fountain-bar</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/0022/3657/9886/files/TOTC25_DeLeon_Tequila_French_Barrels_to_the_French_Quarter_General_Jaron_Quach_005.jpg?v=1767831224</image:loc>
      <image:title>Fountain Bar (Sponsorship Fee: $5,195.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/brand-education-tasting-room-combo</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
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      <image:title>Brand Education + Tasting Room Combo (Sponsorship Fee: $7,530.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/guest-shift</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:title>Guest Shift (Sponsorship Fee: $3,710.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/cocktail-tour</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:title>Cocktail Tour (Sponsorship Fee: $3,605.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/catalyst-luncheon</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/0022/3657/9886/files/TOTC24_TalesoftheCocktailFoundation_TalesCatalyst_General_AdrienneBattistella_009.jpg?v=1731704348</image:loc>
      <image:title>Tales Catalyst (Sponsorship Fee: $2,650.00 -  $5,300.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/meet-the-distillers-table</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0022/3657/9886/files/TOTC24_MeettheDistillers_MeettheDistillers_General_PeterSpeyer_004.jpg?v=1731957533</image:loc>
      <image:title>Meet the Distillers Table (Sponsorship Fee: $995.00)</image:title>
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  <url>
    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/spirited-awards-award</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/0022/3657/9886/files/TOTC24_TalesoftheCocktailFoundation_18thAnnualSpiritedAwardsRedCarpet_Ceremony_Show_NatashaMoustache_299.jpg?v=1731514118</image:loc>
      <image:title>Spirited Awards: Awards Sponsorship (Sponsorship Fee: $10,300 - $20,600.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/spirited-awards-official-partners</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:title>Spirited Awards Official Partner (Sponsorship Fee: $3,180.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/the-bookstore-and-bitters-market</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0022/3657/9886/files/TOTC24_TalesoftheCocktailFoundation_Bookstore_BittersMarket_General_JacobTylerDunn_009.jpg?v=1731960703</image:loc>
      <image:title>Bookstore &amp; Bitters Market (Sponsorship Fee: $320.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/beyond-the-bar-lounge-monday-thursday</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:title>Beyond the Bar Lounge (Sponsorship Fee: $9,010.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/fountainbleu-tasting-room</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0022/3657/9886/files/The_Spirit_of_Italy_Fountainbleu_Tasting_Room_Josh_Brasted_General_005.jpg?v=1767831573</image:loc>
      <image:title>Fountainbleau + Pre-Function Tasting Room (Sponsorship Fee: $7,420.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/tasting-room-bar</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
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      <image:title>Maison Bar (Sponsorship Fee: $4,850.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/product-demo-table</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:title>Product Demo Table (Sponsorship Fee: $1,590.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/week-long-residency</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:title>Week-Long Tasting (Sponsorship Fee: $92,220.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/media-lounge-happy-hour</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:title>Media Lounge Happy Hour (Sponsorship Fee: $4,055.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/new-orleans-spirit-competition</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0022/3657/9886/files/TOTC24_NewOrleansSpiritCompetition_AwardAnnouncement_GrandTasting_General_AlisonGreen_028.jpg?v=1731956115</image:loc>
      <image:title>New Orleans Spirit Competition</image:title>
      <image:caption></image:caption>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/cocktail-apprentice-program-annual-title-sponsorship-sponsorship-fee-42400</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0022/3657/9886/files/TOTC2023_CoryFontenot_33_CAPS_CF16980.jpg?v=1708542419</image:loc>
      <image:title>Cocktail Apprentice Program Annual Title Sponsorship (Sponsorship Fee: $44,520.00)</image:title>
      <image:caption></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/cocktail-apprentice-program-annual-presenting-sponsorship-sponsorship-fee-10-600</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0022/3657/9886/files/TOTC24_Pernod_Ricard_Cap_Presenting_Dinner_General_Josh_Brasted_006.jpg?v=1731959932</image:loc>
      <image:title>Cocktail Apprentice Program Annual Presenting Sponsorship (Sponsorship Fee: $9,010.00)</image:title>
      <image:caption></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/cocktail-apprentice-program-annual-supporting-sponsorship-sponsorship-fee-5300</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
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    <image:image>
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      <image:title>Cocktail Apprentice Program Annual Supporting Sponsorship (Sponsorship Fee: $4,455.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/cocktail-apprentice-program-bag-support-1030</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
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      <image:title>Cocktail Apprentice Program Bag Support (Sponsorship Fee: $1,030.00)</image:title>
      <image:caption></image:caption>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/product-spotlight-sponsorship-fee-500</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0022/3657/9886/files/TOTC22_BT_BTT0459.jpg?v=1708964087</image:loc>
      <image:title>Product Spotlight (Sponsorship Fee: $570.00)</image:title>
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    <loc>https://tales-of-the-cocktail-foundation.myshopify.com/products/french-quarter-balcony-sponsorship-fee-17-490</loc>
    <lastmod>2026-06-09T15:06:47-05:00</lastmod>
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