A New Deliciousness: South East Asia’s Growing Bar Scene ($5,300)

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.

The South East Asian bar scene is developing fast, with growing global recognition, expertise and exciting new venues. But what does the scene really look like? What can the rest of the world learn from them? How can brands, the industry, and guests engage and understand the region? Most classic cocktails and spirits were created in the US and Europe, with ingredients and botanicals from those locations – mint, wormwood, basil, cherries, elderflower. But with South East Asia’s extremely high flora diversity it has a plethora of native ingredients, encouraging a creative freedom away from classics: the scene is booming with unique cocktails and bar programmes that delve deep into storytelling. Bars are incorporating well-known international spirits, with local ingredients, spirits and flavours to craft new concepts of what a delicious drink looks like. With panelists Koh Yung Shen, founder of Backdoor Bodega, Malaysia (Best Cocktail Menu 2025 50Best Bars), and Vijay Mudalia of award-winning Singapore bar, Native, host Anna Sulan Masing will discuss South East Asian’s unique bar scene, its ability to have a global outlook whilst reflecting and celebrating local flavours and stories, and what the future holds in this region.

Speaker:
Anna Sulan Masing

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.