Lakeview Tasting Room (Sponsorship Fee: $5,380.00)

LAKEVIEW TASTING ROOM: $5,075 Sponsorship Fee + $304.50 Sustainability Fee

EXPERIENTIAL TASTINGS - MEDIUM-SIZED FORMAT

New this year! Lakeview Tasting Room offers a medium-sized format tasting room for small to mid-sized brands to customize a personal experience for Tales attendees. The room is large enough to make a big impression for an affordable price.

Discounted rates are available for Lakeview Tasting Room hosted on Sunday, offering brands a high-impact, cost-effective opportunity to engage attendees during days with fewer concurrent sponsor activations.

Sponsorship includes:

Promotion

• Listed on TOTC Official Schedule
• Included on Daily Schedule Signage
• Minimum 15-20 images provided by TOTCF Photography Team

Room Specifications

• 1,024 SQ FT 6 Electrical Outlets
• 1 Entry/Exit Points
• $1,500 F&B minimum

Time Allocations

• 2-hour load-in on all days EXCEPT MONDAY
  • Monday load-in will be 1 hour
• 30-minute load out
• 2-hour event time on TOTC Agenda

Supplies

• Product donation from Official Partners such as Water, Mixers, etc.
• Tables choices of — 6’ x 30”; 6’ x 18”; 5’ round; 36” cocktail round
• Hotel linens
• TOTC 5 oz. compostable cups (as many as needed)
• Cocktail napkins
• Kold Draft and regular chip ice
• 2 Bus tubs
• Trash receptacle and clean up at the end of the event
• Recycling receptacle

Policies + Fine Print

Access & On-Site Guidelines

• Wristbands: A TOTC Tasting Room Wristband is required for entry.
• Worker Access: 10 Staff wristbands issued on-site with valid proof of LDA (U.S. Legal Drinking Age) ID.
• Serving-ware: Glassware is not permitted inside the activation space; compostable cups will be provided, or you may provide your own TOTCF-approved compostables.
• Space Use: Buildout must remain within your assigned room—no overflow into common areas.
• Alcohol Ordering: Sponsors must underwrite all alcohol, which must be ordered by the Foundation via a Louisiana distributor.
• F&B Minimum: A $1,500 Food & Beverage minimum applies, payable to The Ritz-Carlton, New Orleans.
• Audio/Visual: A/V equipment available for rent through The Ritz-Carlton.
• Marketing Deadline: Logos, event titles, and brand info submitted after June 19, 2026 may be excluded from promotional materials.

NOT INCLUDED with Sponsorship

Staffing

• Sponsors must provide labor for load-in, event execution, and load-out.
• All bartenders must hold ServSafe certification.
• Sponsors are responsible for all cocktail batching, prep, and refrigeration.

Supplies & Sampling

• Sponsors must provide any additional decor, buildout, or signage.
• All alcoholic products must be ordered through TOTC’s liquor license and LA distribution.
• Sponsors must cover the cost of any additional cocktail ingredients.

Financial Terms

• A 10% deposit is required to secure your sponsorship. The Foundation will invoice for the remaining balance.
• After May 22, 2026, a 5% expedition fee will apply to all confirmed partnerships. Full payment via credit card is required at that time.