Behind the Numbers: Bridging Dining, Drinks and Data

The best beverage programs in the world aren’t run on instinct alone; they’re powered by information. Creativity brings a cocktail to life but data determines whether it survives, scales, and thrives. In an industry where margins are tightening and expectations are rising, leaders are being asked to create, innovate, and operate simultaneously. That’s where data becomes one of the most essential tools behind the bar. This seminar breaks down how to turn data into action through real case studies from F1 Arcade’s multi-city beverage ecosystem. Together, we’ll show attendees how to: -interpret what their POS is actually telling them -the importance of cross-referencing data points; unlocking clearer, more accurate insights that strengthen every decision. -track guest sentiment and behavioral patterns -analyze menu performance beyond “best-seller vs. slow-seller” -use sales velocity, waste, cost, and labor data to make informed decisions -bridge the gap between creativity and operational efficiency Attendees will walk away with a new understanding of how data can empower them to lead better, innovate smarter, and build programs that last.

Speakers:
DJ O’Brien
LP O'Brien

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.