Brand Education (Sponsorship fee: $6,470.00)

BRAND EDUCATION: $6,100 Sponsorship Fee + $366 Sustainability Fee

SPONSOR-CURATED EDUCATIONAL TASTING ROOM

These interactive educational workshops allow attendees to experience, taste, and learn. Brands can curate educational content as they see fit in this space. The Esplanade room can accommodate up to 37 seated attendees. Sessions are 2 hours in duration; however, we recommend breaking the timeframe into two 45-minute sessions to accommodate more attendees.

Discounted rates are available for Brand Education hosted on Sunday, offering brands a high-impact, cost-effective opportunity to engage attendees during days with fewer concurrent sponsor activations.

Sponsorship includes:

Promotion

• Listed on TOTC Official Schedule
• Included on Daily Schedule Signage
• Minimum 15-20 images provided by TOTCF Photography Team

Room Specifications

• Located on the first floor
• 744 SQ FT
• 8 - 48” Crescent Rounds, room set for 37
• 1 - 6’ x 30” table for presenter
• Hotel Linens
• This is a pre-set room
  • This room cannot be rearranged.

Time Allocations

• 1-hour load-in
• 30-minute load out
• 2-hour event time on TOTC Agenda

Supplies

• Signage fit to Ritz-Carlton room slot
• Product donation from Official Partners such as Water, Mixers, etc.
• Hotel linens
• TOTC 5 oz. compostable cups (as many as needed)
• Cocktail napkins
• Kold Draft and regular chip ice
• 2 Bus tubs
• Trash receptacle and clean up at the end of the event
• Recycling receptacle

Policies + Fine Print

Access & On-Site Guidelines

• Wristbands: A TOTC Tasting Room Wristband is required for entry.
• Worker Access: 10 Staff wristbands issued on-site with valid proof of LDA (U.S. Legal Drinking Age) ID.
• Serving-ware: Glassware is not permitted inside the activation space; compostable cups will be provided, or you may provide your own TOTCF-approved compostables.
• Space Use: Buildout must remain within your assigned room—no overflow into common areas.
• Alcohol Ordering: Sponsors must underwrite all alcohol, which the Foundation must order via a Louisiana distributor.
• NO F&B Required
• Audio/Visual: A/V equipment available for rent through The Ritz-Carlton.
• Marketing Deadline: Logos, event titles, and brand info submitted after June 19, 2026 may be excluded from promotional materials.

NOT INCLUDED with Sponsorship

Staffing

• Sponsors must provide labor for load-in, event execution, and load-out.
• All bartenders must hold ServSafe certification.
• Sponsors are responsible for all cocktail batching, prep, and refrigeration.

Supplies & Sampling

• Sponsors must provide any additional decor, buildout, or signage.
• All alcoholic products must be ordered through TOTC’s liquor license and LA distribution.
• Sponsors must cover the cost of any additional cocktail ingredients.

Financial Terms

• A 10% deposit is required to secure your sponsorship. The Foundation will invoice for the remaining balance.
• After May 22, 2026, a 5% expedition fee will apply to all confirmed partnerships. Full payment via credit card is required at that time.