Brand Education + Tasting Room Combo (Sponsorship Fee: $7,530.00)

BRAND EDUCATION + TASTING ROOM COMBO: $7,100 Sponsorship Fee + $426 Sustainability Fee

CURATED EDUCATION + TASTING ROOM

This unique floor plan offers the best of both worlds: a Brand Education room and a Tasting Room. The pre-function space operates as an experiential tasting room for a come-and-go experience, while the Gentilly room can be used to conduct educational or interactive sessions for 36 seated attendees, classroom-styled and 10 extra seats in back, theatre-style. These sessions are 2 hours in duration; we recommend activating two or three sessions to maximize attendees.

Discounted rates are available for Brand Education + Tasting Room activations hosted on Sunday, offering brands a high-impact, cost-effective opportunity to engage attendees during days with fewer concurrent sponsor activations.

Sponsorship includes:

• Room to accommodate 36 seated attendees, classroom-styled, and 10 extra seats, theatre-style and room for a come-and-go tasting experience
• Listed on TOTC Official Schedule
• Included on Daily Schedule Signage
• Minimum 15-20 images provided by TOTCF Photography Team

Room Specifications

• Pre-Function Space: 560 SQ FT
• Gentilly room: 750 SQ FT
• 6 Electrical outlets
• 1 Entry/Exit Points
• F&B minimum of $1,500

Time Allocations 

• 2-hour load-in on all days EXCEPT MONDAY
  • Monday load-in will be 1 hour
• 30-minute load out 
• 2-hour event time on TOTC Agenda 

Supplies

• Product donation from Official Partners such as Water, Mixers, etc.
• Tables choices of — 6’ x 30”; 6’ x 18”; 5’ round; 36” cocktail round 
  • For Pre-Function area only
• Hotel linens
• TOTC 5 oz. biodegradable cups (as many as needed)
• Cocktail napkins
• Kold Draft and regular chip ice
• 2 bus tubs
• Trash receptacle for clean up at the end of the event
• Recycling receptacle

Policies + Fine Print

Access & On-Site Guidelines

• Wristbands: A TOTC Tasting Room Wristband is required for entry.
• Worker Access: 10 Staff wristbands issued on-site with valid proof of LDA (U.S. Legal Drinking Age) ID.
• Serving-ware: Glassware is not permitted inside the activation space; compostable cups will be provided, or you may provide your own TOTCF-approved compostables.
• Space Use: Buildout must remain within your assigned room—no overflow into common areas.
• Alcohol Ordering: Sponsors must underwrite all alcohol, which must be ordered by the Foundation via a Louisiana distributor.
• F&B Minimum: A $1,500 Food & Beverage minimum applies, payable to The Ritz-Carlton, New Orleans.
• Audio/Visual: A/V equipment available for rent through The Ritz-Carlton.
• Marketing Deadline: Logos, event titles, and brand info submitted after June 19, 2026 may be excluded from promotional materials.

NOT INCLUDED with Sponsorship

Staffing

• Sponsors must provide labor for load-in, event execution, and load-out.
• All bartenders must hold ServSafe certification.
• Sponsors are responsible for all cocktail batching, prep, and refrigeration.

Supplies & Sampling

• Sponsors must provide any additional decor, buildout, or signage.
• All alcoholic products must be ordered through TOTC’s liquor license and LA distribution.
• Sponsors must cover the cost of any additional cocktail ingredients.

Financial Terms

• A 10% deposit is required to secure your sponsorship. The Foundation will invoice for the remaining balance.
• After May 22, 2026, a 5% expedition fee will apply to all confirmed partnerships. Full payment via credit card is required at that time.