C-Suite for Cocktailians and Hospitalty Workers ($5,300)

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.

The C-Suite Mindset: Leadership & Strategy for Hospitality Professionals
Moderated by Lynnette Marrero Featuring Christa Cotton, El Guapo Bitters, Caroline Crumley, Krewe and Chef Grace Ramirez.

The skills that define exceptional leaders in boardrooms across industries, strategic thinking, financial fluency, confident communication, and brand vision, are equally essential behind the bar and in every corner of hospitality.

Moderated by industry veteran and advocate Lynnette Marrero, this session brings together a powerhouse panel to bridge the gap between the hospitality world and the broader business landscape. Whether you're a bartender building your personal brand, a manager navigating complex team dynamics, or an entrepreneur ready to launch your next venture, this conversation was designed with your long-term career in mind.
Together, the panel will unpack the C-Suite Mindset — and translate it into actionable strategy for where you are right now.

In this session we will explore

Finance Fundamentals - learn where to find resources for budgeting, cash-flow management and other tools used by small-business owners and independent entrepreneurs worldwide.

Forecasting & Planning - Learn how data-driven techniques like scenario planning, KPI tracking, and demand forecasting can help you anticipate challenges, seize opportunities, and make sharper decisions.

Crowdfunding & Capital Access - Explore modern funding pathways from community crowdfunding to small-business grants and creative financing models.

Marketing & Brand Strategy: Harness the power of storytelling, social media, and consumer psychology to build your personal brand, amplify a program, or elevate the identity of the venue you call home.

Join us for a masterclass in owning your career. Come ready to ask hard questions, and leave with a clearer vision of the leader you're becoming.

Speakers:
Lynnette Marrero
Caroline Crumley
Christa Cotton
Chef Grace Ramirez

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.