Cocktail Workshops (Sponsorship Fee: $6,360.00)

COCKTAIL WORKSHOPS: $6,000 Sponsorship Fee + $360 Sustainability Fee

Let's Mix it Up!

New to Tales this year, these engaging Cocktail Workshops can be guided by a Spirited Awards-recognized bar partner, a renowned bartender, or a collaborator of the brand’s choosing. Through the creation of a signature cocktail or a creative riff from a featured menu, the session blends hands-on education with storytelling, exploring the ethos of the bar, the techniques that define its craft, and the fascinating history behind the featured cocktail.

This experience offers participants an insider’s look at the artistry and inspiration behind world-class mixology, while spotlighting the brand partner’s spirits in a natural, authentic way.

The sponsoring brand is responsible for providing the required bar tools for up to 50 participants and compensating the workshop leader. TOTC can provide recommendations or introductions upon request. Brands/Sponsors of Cocktail Workshops have creative control over content for the workshops.

Sponsorship includes:

Promotion

• Listed on TOTC Official Schedule
• Included on Daily Schedule Signage
• Minimum 15-20 images provided by TOTCF Photography Team

Room Specifications

• Room pre-set with 8 high-top rounds with capacity for 2-3 attendees per table
• 18-24 Attendees
• 1 Entry/Exit Points
• 1 6ft bar for presenter

Time Allocations

• 2-hour event time on TOTC Agenda
• Morning Session: 11:00 AM - 1:00 PM
  • Load in: 10:00 AM
  • Session 1A: 11:00-11:45 AM
  • Flip: 11:45 AM - 12:00 PM
  • Session 1B: 12:15 - 1:00 PM
  • Load out: 1:30 PM
• Afternoon Session: 2:30 - 4:30 PM
  • Load in: 1:30 PM
  • Session 2A: 2:30-3:15 PM
  • Flip: 3:15 - 3:30 PM
  • Session 2B: 3:45 - 4:30 PM
  • Load out: 5:00 PM

Supplies

• Product donation from Official Partners such as Water, Mixers, etc.
• TOTC 5 oz. compostable cups (as many as needed)
• Cocktail napkins
• Kold Draft and regular chip ice
• 2 Bus tubs
• Trash receptacle and clean up at the end of the event
• Recycling receptacle
• All bar tools to be provided by brand, branded re-usable tools as take-home for attendees welcome

Policies + Fine Print

Access & On-Site Guidelines

• Wristbands: A TOTC Seminar & Tasting Wristband is required for entry.
• Worker Access: Staff wristbands issued on-site with valid proof of LDA (U.S. Legal Drinking Age) ID.
• Servingware: This is a hands-on workshop, with branded, re-usable bar tools and servingware to be provided to attendees by the brand. Glassware is not permitted inside the activation space. Compostable cups will be provided, or you may provide your own TOTCF-approved compostable cups.
• Tools: Brands must provide all tools for all participants. Cocktail Workshop tools should include shakers, jiggers, and any other tools needed to make the cocktail being presented. Branded re-usable tools as take-home for attendees welcome. Each unique session will need it's own set of tools for each table.
• Space Use: Buildout must remain within your assigned room—no overflow into common areas.
• Alcohol Ordering: Sponsors must underwrite all alcohol, which must be ordered by the Foundation via a Louisiana distributor.
• F&B Minimum: $1,500 Food & Beverage minimum applies, payable to The Ritz-Carlton, New Orleans.
• Audio/Visual: A/V equipment available for rent through The Ritz-Carlton.
• Marketing Deadline: Logos, event titles, and brand info submitted after June 19, 2026 may be excluded from promotional materials.

NOT INCLUDED with Sponsorship

Staffing

• Sponsors must provide labor for load-in, event execution, and load-out.
• All bartenders must hold ServSafe certification.
• Sponsors are responsible for all cocktail batching, prep, and refrigeration.
• No Cap Support

Supplies & Sampling

• Sponsors must provide any additional decor, buildout, or signage.
• All alcoholic products must be ordered through TOTC’s liquor license and LA distribution.
• Sponsors must cover the cost of any additional cocktail ingredients.

Financial Terms

• A 10% deposit is required to secure your sponsorship. The Foundation will invoice for the remaining balance.
• After May 22, 2026, a 5% expedition fee will apply to all confirmed partnerships. Full payment via credit card is required at that time.