Future of Experience; Psychological Design for Next Era of Hospitality ($5,300)

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.

This session explores how architectural and interior design can intentionally shape both guest behavior and bartender performance. We will dive into the spatial psychology behind bar layouts, lighting, acoustics, materials, seating plans, and back-bar organization, revealing how each design choice influences ordering patterns, dwell time, efficiency, and emotional comfort. By examining the bar as a dual-sided ecosystem, we’ll highlight how thoughtful design can simultaneously elevate the guest journey and streamline the bartender workflow, ultimately creating environments that feel intuitive, profitable, and future-ready.

Speaker:
Eric Erazo

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.