Generational Sobriety: A Live Recording of 'No Proof'

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.

Sobriety is not a single story. Sobriety evolves with time, circumstance, and lived experience. In this live recording of the no proof podcast, host Joshua Gandee will guide a conversation with hospitality professionals who represent different stages in their sobriety: newly sober, less than ten years, and long-term sobriety. Through their stories, we’ll explore how reframing one’s relationship with alcohol can look different depending on where you are in life and career. Attendees will hear honest reflections on the challenges and joys of choosing sobriety, how identity and confidence shift over time, and how the language we use to describe sobriety changes as we age with it. This session isn’t about a single definition of success; it’s about showing that recovery and alcohol-free living are as diverse as the individuals who choose it. By amplifying well-known voices from our industry, this seminar invites attendees to see possibility, relatability, and even pride in rethinking drinking culture.

Speakers:
Joshua Gandee
Mickey Bakst
Björn Taylor

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.