If You Love it So Much, Why Don't You Write a Book About It? ($5,300)

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.

Hundreds of bartenders, spirits experts, and hospitality professionals have an idea worthy of becoming a book, but no clue how to approach the publishing process. This panel brings together three Spirited Award finalists to demystify the path from idea to book and answer your questions about getting published. We'll cover the book proposal process; what agents & publishers look for in a book idea; the various paths to authorship (including self publishing) and which might work best for you; and tactics to promote your book when it’s time to launch.

We'll also candidly break down the realities of authorship from the opportunities it presents, to the amount of time and dedication it requires. If you've ever been curious about turning your special breed of expertise into a book, this panel is for you!

Speakers:
Noah Rothbaum
Mandy Naglich
Millie Milliken

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.