Liquipedia Chapter Three: Everything You Wanted to Know About Potable Liquids but Were Afraid to Ask ($5,300)

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.

The third instalment of Liquipedia sees the newly expanded team embark on an express journey through some of the lesser known minutiae of the drinks world. Forty-five pre-ordained questions will be proposed to the panel in rapid fire succession, answered on the spot in an irreverent but authoritative manner, using a combination of their unprecedented insight, practical experiments, and data drawn from academic resources to inform and entertain the guests. From the sublime to the ridiculous, myths will be busted, established stories will be debunked, and the answers to questions that nobody thought to ask before will be found. The questions will all relate to the worlds potable liquids, from spirits, wine and beers, to cocktail, sodas, and juices. Liquipedia is an unconventional and unrestrained roller coaster ride through the topics that bartenders and drinks aficionados talk about in the wee small hours of the morning, fun, interesting, and ever slightly nerdy.

Speakers:
Jake Burger
Tristan Stephenson
Claire Warner
Jeffrey Kluger

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.