Lotería Tasting: Misunderstood Mexican Spirits ($5,300)

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.

INSPIRE YOUR PEERS

Seminar Date/Time: TBD

Join us for a fun, interactive, and educational seminar where we’ll shine a spotlight on Mexico’s lesser-known but equally captivating spirits. This blind tasting session invites you to explore the unique world of Sotol, Bacanora, Raicilla, Pox, Comiteco, and Charanda, —spirits that deserve just as much recognition as Mezcal and Tequila.

During this engaging seminar, participants will test their tasting skills in a game of Mexican Lotería (bingo) while sampling eight different Mexican distillates. The challenge? Guess the correct spirit before learning about its origins and production process. You’ll hone your sensory skills, develop a deeper appreciation for these spirits, and enjoy lively discussions with the makers themselves—true industry legends who’ll reveal the cultural heritage and craftsmanship behind every sip.

At the end of the session, we’ll crown the top three teams with the most accurate guesses, and you’ll leave with a newfound knowledge of Mexican spirits and a personal connection to the people who make them.
This seminar is the perfect opportunity to elevate your tasting abilities, deepen your understanding of Mexican distilling traditions, and celebrate the unsung heroes behind these incredible spirits—all while having a blast!

Moderator:  Ricardo Pico

Panelists: Miriam Paola Pacheco and Salvador Guzmán

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation. 

Following May 19th, 2025, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting 

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.