OWN!T: Hospitality Self Defense Workshop ($5,300)

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.

Three out of ten hospitality professionals report feeling unsafe at work*, and if you’re reading this, you might be one of them. Whether you’re behind the bar dealing with unpredictable guests or walking home after a late shift, knowing how to handle threatening situations is essential. When danger appears, your body switches to fight or flight, flooded with adrenaline. But in hospitality, you need a third option: control. This seminar goes beyond physical techniques. You’ll learn to recognise early warning signs, read behaviour, and choose your response with intention rather than fear. We’ll focus on practical de-escalation skills, calm communication, confident body language, and strategic positioning, that help stop problems before they become dangerous. And when de-escalation isn’t enough, we’ll cover simple, effective self-defence techniques designed to work under stress, exactly in the moments when you need them most. Your safety is in YOUR hands. Prepare now, build confidence, and take ownership of your space, at work, on the street, and wherever your shift ends.

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.