Pouring Power: Spirits Advocacy in the Fourth Industrial Revolution ($5,300)

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.

The world over we are hearing how spirits advocacy programs are being cut back, shifting the task of training and education onto the already groaning shoulders of owners and operators. As an industry we’ve fallen victim to the fact that big corps struggle to connect the value of what we do to the bottom line, but in an industry built on people, this decision to stop investing in our talent pipeline is nothing short of a crisis in the making. With the fourth industrial revolution bearing down on us, the world is undergoing change at breakneck speed. How the cocktail and spirits industry meets this complex challenge will define what the business of bars will be in the future. How will spirits advocacy evolve to ensure that our collective knowledge endures? In this seminar we'll be exploring the role of the bartender through interdisciplinary thinking: examining our industry through sociological frameworks, complexity science, and network theory to demonstrate the need to put people front and centre of our future.

Speaker:
Hannah Lanfear

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.