Soda Water Science & Whiskey Highball Workshop ($5,300)

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.

The fizzy soda water used in cocktails makes a big difference in their final flavor! This seminar is equal parts water appreciation and highball experimentation as we discuss and taste several commercial bottled waters and the same whiskey soda made with each. This experiment reveals the unexpectedly huge impact that the water makes, particularly in the simplest two-ingredient drinks, and reveals that the very best and most delicious water does not correlate to the very best and most delicious Whiskey Soda! Water is full of surprises.

Much of the seminar will be spent learning about still and sparkling waters – where they’re from, how they’re made, what the major differentiators are between brands, how to taste and rate them, popular international brands, homemade micromanaged soda waters(!), and water programs at bars and restaurants. We’ll taste and rate several waters on their own, and then retaste them all with Bushmills Irish Whiskey to see how the flavor of the whiskey is highlighted, flattened, or ruined. Then finally we’ll talk about water in a bar program: pairing different waters with different whiskies, using water as a way of highlighting terroir, and ways that water-whiskey classes can work for your venue.

Speaker:
Camper English

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.