The Cocktail Menu Manifesto ($5,300)

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.

No doubts, a bar menu is a great piece of the venue’s identity. These days the role a cocktail list plays goes to the lengths of even being an award category. So, what makes a great cocktail menu? Given the amount of time and resources that go into the creation of a new menu its lifespan seems minimal and often aimed at generating PR and buzz rather than creating value and catering for the business it fits. In this seminar, we discuss the different areas that go into building a new menu with the participation of a variety of global bar industry experts. Looking at how each phase of the development responds to a different purpose of a bar’s project and how it delivers against tangible business objectives - from concept to R&D, design and communications, each area needs to be weighted and curated according to the venue, the brand and the customers it caters for. Moderated by Danil Nevsky, this seminar expands on Indie Bartender’s educational mission and its recently launched Cocktail Menu Collection project, a free 200+ (constantly adding) database of cocktail menus collected all over the world to provide bartenders with guidance and inspiration around cocktail menu building.

Speakers:
Danil Nevsky
Iain McPherson
Celia Schoonraad
Laura Grassulini

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.