The Future of Social Fitness: Bars: the gyms our social muscles need! ($5,300)

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By 2036, bars will be as crucial to social health as gyms are to physical health. In June 2025, the WHO Commission on Social Connection identified loneliness as a global health crisis, calling on governments and communities to make social connection a public health priority. Parks, libraries, and cafés made the list of essential social infrastructure. Hospitality did not. This session argues that is a gap the industry has both the opportunity and the responsibility to close.
Just as physical fitness requires deliberate exercise, social fitness requires deliberate practice. The social muscles that build resilience, belonging, and human connection need the right spaces, the right rituals, and the right conditions. Bars, at their best, are exactly that.
Claire Warner will be joined by Kapri Robinson, founder of Chocolate City’s Best and this year’s Tales of the Cocktail Catalyst honoree. Together they make the case that the industry’s most powerful competitive advantage in 2036 will not only be the drink in the glass. The magic will be in the gathering.

Speaker:
Claire Warner

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.