The Hi-Lo Craze! How Nostalgia & Indulgence are shaping bar menus! ($5,300)

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.

Sometimes a trend takes off that utterly captures the spirit of a moment, defining a cultural mood. Enter the Hi-Lo pairing phenomenon. Vance Henderson moderates a fascinating & delicious look at how the trend isn’t just about juxtaposition—it’s a statement about indulgence, nostalgia, and redefining luxury. From crisp Martinis and fries adorned with extravagant Truffle to Champagne & juicy fried chicken, to the humble potato chip topped with luxurious caviar with an unexpected Pina Colada crowned with Krug our panel of professional operators will explore how to tailor special offerings and just when to do it! The Hi-Lo movement and our Insta-ready seminar are an irresistible combo of the familiar—with maximum opulence. If your bar program is ready for a delicious injection of inspiration and creativity, this is the seminar for you!

Speaker:
Vance Henderson

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.