Why Hospitality Is Losing Connection and How We Rebuild It ($5,300)

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page.

Hospitality has always been a reflection of humanity: how we gather, how we care for one another, and how we build belonging. But as our world becomes faster, noisier, and more fragmented, people are experiencing a profound erosion of community the shared sense of “us” that once anchored our industry and our lives. This seminar explores why community is not a “nice-to-have,” but a foundational human need deeply tied to wellbeing, identity, creativity, and resilience. Through the lenses of sociology, psychology, culture, and hospitality practice, we’ll examine how disconnection shows up in our teams, our guests, and ourselves and why rebuilding community is essential to healing our industry and navigating the world we are all inheriting. Rather than offering tactics or trends, this session returns to the fundamental questions: What does it mean to belong? What happens when we don’t? And how does hospitality reclaim its role as a builder of community in a time when people need it more than ever?

Speakers:
LP O'Brien
Niké Aurea

Logistics & Details

Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar.

Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation.

Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card.

Seminar Sponsorships - Annual Education Underwriting

The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail.

To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.